Recruiter.com’s founder and COO, Miles Jennings, shared how to transform your startup investors into growth marketers without them noticing with the TechCrunch audience.
Jennings suggests that in order to have investors market your company you may benefit from creating shareable moments or giving them an experiment. “Remember, investors want to be part of the journey and tell others about it. A great shareholder update gives people something to talk about,” he explained.
The full article can be found here.