Recruiter.com’s Founder and COO, Miles Jennings, shared advice on how to build a successful e-commerce site with Forbes. 

Jennings suggests you put yourself in your customers’ shoes through all stages of development. “Don't rely on developers to think like your customers; make sure that you personally put yourself in your customers' shoes and go through the full site experience many times. Look for points of friction, find small frustrations and eliminate clicks whenever you can,” he explained. 

The full article can be found here.